For more information about other modules please go here.
This module aims to:
Show you how pervasive it is
Demonstrate that it is a PR Opportunity and Threat
The module is delivered in three parts, each taking about 40 minutes in a combination of online, interactive and self assessment modules.
Hyperlinks to knowledge resources, books and papers, expert knowledge or opinion are provided throughout to facilitate a wider understanding.
The three parts to this module are (you can go direct to each item/post by clicking on the hyperlinks below):
Part 1. Background to the Internet:
Part 2. Internet Mediated Public Relations:
Part 3. Rules of engagement:
Each post (page) has a link to a commentary podcast which you can listen to as you read the notes. Just click on the podcast link which will open up a new page for the podcast and then return to the notes page to follow the commentary.
BAPR module page is here