Reading

Events are moving fast.
Need to look for up-to-date research
Needs to look at current comments and research (be VERY critical)
Add to the PR Bibliography. (prbibliography2006)
Study e-PR (a lecture of about an hour)
Applications of new media are listed here - they show how different organisation are using Social Media.
Use hyperlinks in the lecture as indicative only.

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Hoffman D & Novak T, (1996), ‘Marketing in Hypermedia Computer-mediated Environments: Conceptual Foundations’, Journal of Marketing, Vol 60(July), pp50-68
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Ghose S & Dou W (1998), Interactive Functions and Their Impacts on the Appeal of Internet Presence Sites’, Journal of Advertising Research, March/April, pp29-43
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Jackson M, (1997), ‘Assessing the structure of communication of the World Wide Web’, Journal of Computer mediated Communication, Vol 3 No 1
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Johnson I, (1999), ‘What’s the value of interactive advertising? ‘,Admap, Feb
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Pavlik J (1996), New Media Technology, Allyn & Bacon – Chapter 5
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Perry, M. & Bodkin, C. (2000), ‘Content analysis of Fortune 100 company Web Sites’, Corporate communications: An International Journal, Vol 5, No 2, pp87-96
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Raman N & Leckenby J, (1998), ‘Factors affecting consumers ‘Webad’ visits’, European Journal of Marketing, Vol 32, no 7/8, pp 737-748
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White R, (1995), ‘Interactivity: paradigm shift or quantum leap?’, Admap, october, pp19-22

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