Use and Gratification in the use of Interactive media

In this lecture I aim to use a different form of interactive social media.
I will present the lecture using a slide show that is available as a social media site (I am using SlideShare) .

You will be expected to develop your analysis of a web site using this medium for you presentation and will make it available on your blog.

Additional research will show you why and how and why people use different forms of social media from this list.



You can download this slide show here.


Reading for this lecture
There are some recent papers embeded in the presentation.
In addition, the following will be useful for your studies:
Eighmey J, (1997), ‘Profiling user responses to commercial Web sites’, Journal of Advertising Research; May/Jun; Vol. 37, Iss. 3; pp59-66

Katz, J. & Aspden, P., (1997), ‘Motivations for and barriers to Internet usage: Results of a national public opinion survey’, Internet Research, Vol 7, No 3, pp170-188

Korgaonkar P & Wolin L (1999), ‘A multivariate analysis of Web usage’, Journal of Advertising Research, March/April, pp5368

Lee, B & Lee R, (1995), ‘How and why people watch TV: implications for the future of interactive television’, Journal of Advertising Research, Nov/Dec, 9-20

Lin C (1999), ‘Online-service adoption likelihood’, Journal of Advertising Research, March/April, pp79-89

Molesworth, M & Jenkins, K, (2002), Young adults’ uses of commercial and non-commercial Internet content, Academy of Marketing Conference Proceedings, Nottingham, July

Perry, M. & Bodkin, C. (2000), ‘Content analysis of Fortune 100 company Web Sites’, Corporate communications: An International Journal, Vol 5, No 2, pp87-96

Raman N & Leckenby J, (1998), ‘Factors affecting consumers ‘Webad’ visits’, European Journal of Marketing, Vol 32, no 7/8, pp 737-748

Stafford, M. & Stafford, T., (1996), ‘Mechanical Commercial Avoidance: A Uses and Gratifications Perspective’, Journal of Current Issues and Research in Advertising, Vol 18, No 2, pp27-38